“There are positive things that come of social media as well as negative.”~Millie Bobby Brown
Maybe this will demonstrate my age, but when I was a kid (and even a teenager), social media didn’t exist. No smart phones, no digital cameras even – at least, not until the latter part of my youth. Instead of spending every day glued to a mechanical device, flipping through posts, tweets, and photos, we ran around outside like heathens. When you took a picture, you needed to wait for the roll of film to get developed to figure out you looked like a goof. (At the very least, you wafted the Polaroid around for a minute) People traded gossip behind whispers and scribbled notes passed from hand to hand in the back of the classroom. And when someone disliked you? You usually found out via marker on your desk or locker – anonymous bullying.
Sounds vaguely familiar, right?
While social media claims it’s a step ahead of the game, everyone knows the pattern grew out of those high school corridors. And while you’re supposed to register and prove your existence with official emails to prevent anonymous bullying, everyone knows that doesn’t happen. With endless sources available, people create plenty of accounts with the aim to harass or promote themselves. It’s the modern equivalent of gangs and sending yourself flowers on Valentine’s Day. And people continue to get trampled into the dirt, thrown into the corner of the bathroom, and pitched down the stairs. The only difference is no one gets a physical bruise anymore. Oh, right, and there’s no Principal to report to.
I’m not going to lie: I hated school. But I also didn’t fall into any circle of acceptance. As a military brat, I moved throughout my youth, entering and exiting grades. While my peers usually grew up with one another, I stumbled in on established friendships. And, yes, I was weird. I didn’t have the right accent. I knew different histories than the teacher kept reciting. (Newsflash: every region slants things and picks out the elements they want to focus on) I’d traveled from one end of the country to the other and seen and done things no one else had even heard of. As it turned out, no one cared about those things, either. And when I took a few steps away after bubbling about this, that, or the other, I could hear the giggles and ridicule.
Social media? It’s more sinister.
Some people WILL laugh at you directly. But you have the potential to interact with people from around the world. And that means you won’t see them sitting at their computer, falling out of their chair at your remark. Instead, you stumble across the sarcastic video where they mimic the way you talk, or quote something you said. And you get to see everyone else laughing in response. Or you attempt to join a conversation and find yourself squeezed out (or ignored). It’s the bullying of the past multiplied by an infinite number. And it’s ACCEPTED by the masses! Because social media found its niche with generations that never experienced the real thing. So they thrive within the safe walls of their little worlds where there’s no genuine repercussions for their actions. (Remember: no Principal)
I know, all of the heads of every company promise they have checks and balances in place. It sounds good, but you only need to observe for a few moments to witness the blatant failures. Cyber bullying has sent how many people to their deaths? False news (something so rampant it’s now an official definition) has created how much chaos? Social media took the game of Telephone we played as kids and morphed it into a living, breathing monster and loosed it on the world – with no containment plan. And when someone tries to point out the problem, the “fixes” usually only create a bigger issue.
Social media isn’t going anywhere. Those little wires are firmly embedded into everyone’s brains (coming soon, I have no doubt). And while I despise the damage it wreaks every day, I have to wince and acknowledge the positives it’s brought at the same time. The opportunity the global reach extends for artists is invaluable. Regardless of budget or location, writers, sculptors, painters, and sewers (and everything else you can imagine) have a chance to carve out a small space for themselves. If they can snag ONE person’s interest, the potential exists to grow an audience. Before long, social media grants them a platform and a following. They gain popularity and opportunities to expand their work.
It’s something they often struggled with before.
I resisted the social media fiend for YEARS. While everyone I knew was playing around on MySpace (don’t laugh), I skipped that era entirely. My Facebook account existed simply so I could exchange photos with friends and family around the country. To this day, my friend count? It’s under three digits (shocking, I know). But as a freelancer, I’ve had to admit the platforms out there can help me. And that means gritting my teeth and dropping into the deep end of the pool – with all of the piranhas. These people are VICIOUS, too! As you do everything you can to promote a positive image of who you are and what you have to offer, all you get slammed with is silence, bots (my personal favorite to deal with), or ignorance. It’s enough to make a person give up!
But you see the same story from other artists out there. They’re learning TikTok, Discord, and Twitch. People are setting up Kickstarter projects to branch out projects and flooding social media to spread the word. The persistence drives you to find new ways to market yourself and call attention to the work you’re doing. And (eventually) it pays off. You just have to keep struggling through the quagmire that exists.
Kind of like surviving to graduation.